Let our new look take y’all back.

We’re proud to announce our new vintage-look packaging, inspired by our very own history! Our new tea box design is drawn from classic Luzianne Tea cartons and cans from the early 1900s and pays homage to our rich history and strong Southern roots.

Luzianne old can

Our new packaging look is reminiscent of historic Luzianne Tea labels such as these from the early 1900s.

Remembering 100 years of lazy afternoons on the porch.

The new Luzianne look captures the feeling of lazy afternoons on the porch, potluck dinners, barbecues, and gathering with family and friends over tall, ice-cold glasses of Luzianne. It brings to life more than 100 years of Southern tradition and hospitality with the perfect blend of classic front-porch charm and a touch of modern flair. 

Mother and daughter relaxing on a Southern front porch with glass of iced tea

Then and now: Here’s to another century of savoring the good times.

Keep an eye out for the new packaging in stores, and rest assured that the tea inside each newly designed box is the same Luzianne Tea you’ve always known and loved. It’s an essential for savoring the good times!

Then and now - old and new Luzianne packages